If you’ve ever laughed at a dog doing something unintentionally funny, you already understand why this video works. Dogs don’t try to be cute; they just are. When a camera captures one of those natural moments, the result is often impossible to ignore. That’s exactly what’s happening with a Golden Retriever named Reef, whose adorable little “boofs” are now winning hearts in a video.
Golden Retriever letting out little ‘boofs’ melts hearts on internet
The short reel, shared by @reefthegolden_, shows Reef sitting calmly as the camera zooms in on his face. Instead of barking or whining, Reef lets out soft, breathy sounds his owner affectionately calls “boofs.” Each boof is made by Reef opening his mouth slightly, sticking his tongue out, and pushing out a gentle puff of air. The moment is subtle, but that’s exactly what makes it so endearing.
The text over the video describes the sound as “the definition of a boof.” The relaxed expression on his face, paired with the quiet noises, makes him look as if he just woke up and decided to greet the world in the calmest way possible.
Meanwhile, Instagram users quickly took notice. The video collected around 28,300 likes, along with hundreds of comments from people who couldn’t get enough of Reef’s personality. Many focused on the small details, like the way his tongue moves with each sound. One commenter wrote that they loved “the way his little tongue moves,” while another said they just wanted to hug him all day long.
Others shared their affection for Golden Retrievers in general, saying they will “always and forever” love it when “golden bears give us a boof.” Some viewers joked about Reef’s sleepy appearance, with one remarking that he looks like he just woke up from a ten-hour nap. A few even debated the sound itself, playfully suggesting that what Reef makes might be more of a “blaff” than a boof.
