Largest Pet Publisher Now Reaches One of Every Two Pet Owners
SAN FRANCISCO, Calif. – (October 13, 2010)–DogTime Media, the largest vertical media community focused exclusively on pet owners, today announced that its audience has grown to an industry leading 37,620,000 unique visitors a month1.
Research shows that 62% of U.S. households own a pet, which equates to 71.4 millions homes2. DogTime now reaches more than one out of every two pet owners in the country.
“Our growth has enabled DogTime to provide marketers with new ways to reach and engage our primary audience of 25-54 year old women,” said DogTime Media CEO, Trevor Wright. “We are in the unique position to be able to deliver industry leading reach together with a suite of custom programs that can scale across our community of publishers, bloggers and Facebook users.”
Over 500 pet publishers and 525 pet bloggers are included in the DogTime Media community. Last month DogTime served 14 million video plays across its sites, according to comScore3.
In addition, DogTime Media provides custom targeting and engagement, including contextual, behavioral, demographic, geographic, retargeting, social media and cause related programs.
Anchor site DogTime.com has seen its audience grow through the addition of content from industry experts, including Andrea Adren’s Puppy Project, Dog Speak with Colleen Safford, and Fido Friendly magazine.
DogTime Media has donated over $100,000 to shelters, rescues and animal related non-profits via its Save a Dog and Save a Cat Facebook applications, monthly DogTime Grants and a variety of other programs.
Sources:
1) comScore Media Metrix, 9/10
2) American Pet Products Association, 2009/2010 National Pet Owners Survey
3) comScore Video Metrix, 8/10
About DogTime Media:
DogTime Media is the largest vertical media community focused exclusively on pet owners and the 47.7 billion dollar annual pet market. DogTime Media reaches 37.6 million monthly users via its community of 500 leading pet-focused websites, 525 pet bloggers and more than 3,000 rescue groups, anchored by its own DogTime.com, the premier destination for dog owners.
DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. DogTime Media has donated over $100,000 to pet related caused via it’s Save a Dog and Save a Cat Facebook applications, monthly grants and a variety of other programs. Privately held DogTime Media and DogTime.com are based in San Francisco, Calif.
