Cause-Related Social Media Programs Driving Both Traffic and Advertising Revenue
SAN FRANCISCO, Calif. – (October 28, 2009)–DogTime Media, the largest vertical media community focused exclusively on pet owners, today announced that its audience has grown to approximately 27,830,000 unique visitors a month, as reported by comScore Media Metrix1.
To date, DogTime’s line-up of premium advertisers, traffic-driving tools and social media programs have attracted more than 500 publishers, 420 bloggers and 2,000 pet rescue organizations to its community, making it the largest online entity in the 45.4 billion dollar U.S. pet market2.
“DogTime’s reach has nearly tripled in the last year, with much of this growth due to the success of our cause-related initiatives,” said Trevor Wright, CEO of DogTime Media. “Our Save a Dog and Save a Cat Facebook applications have become a rallying point for bloggers and rescue organizations, and provide unique opportunities for advertisers who want to align their brands with a cause that their customers are passionate about.”
DogTime also recently launched a weekly television segment on KPIX-TV (CBS) News in San Francisco called, “DogTime’s Road to Rescue Minute,” which highlights local dogs that are currently available for adoption and provides valuable tips for dog owners. The segment reaches 570,000 women age 25 and over every week and has a 100% success rate so far in finding new homes for the available dogs featured.
Sources:
1) comScore Media Metrix, 9/09
2) American Pet Products Association, 2009/2010 National Pet Owners Survey
About DogTime Media:
DogTime Media is the largest vertical media community focused exclusively on pet owners and the 45.4 billion dollar annual pet market. DogTime Media reaches 27.8 million monthly users via its community of 500 leading pet-focused websites, 420 pet bloggers and more than 2,000 rescue groups, anchored by its own DogTime.com, the premier destination for dog owners.
DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. Privately held DogTime Media and DogTime.com are based in San Francisco, Calif.
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Media Contact:
Emily Scherberth
Symphony PR & Marketing
(310) 442-2892
emily@symphonypr.com
