LOS ANGELES–October 8, 2008–Evite (www.evite.com), the leading online invitation and social event planning service on the Web, today announced the launch of its new “Pet Parties” invitation category on Evite.com.Developed in partnership with DogTime Media, (dogtime.com), the country’s largest pet vertical media network, the collection of pet-centric invitations features adorable images of man’s best friend andoffers pet lovers the opportunity to show off their passion for pups as they plan their next social event.
Pets are an increasingly big business in the US.Over 63% of US households own pets, and with the proliferation of everything from high-end specialty pet stores to innovative pet accessories to doggy day care, pet owner expenditures will reach over $43 billion this year, according to the American Pet Products Association. “Our users are passionate pet owners who love to include their dogs and cats in all aspects of their lives,” said Maggie Canon, vice president of business development for DogTime Media. “We are thrilled to partner with Evite to give pet enthusiasts, as well as general Evite users, the opportunity to incorporate fun and playful imagery into their next party invitation.”
The new DogTime invitations, like all Evite invitations, are free and easy to use, and they will have a home not only on Evite.com but also on DogTime.com and many of the other pet sites in the DogTime network.Designed by DogTime.com’s art director, Jonathan Tuttle, the pet-themed invitation collection launched with 22 delightful doggy designs that are featured in the Evite Pet Parties gallery and in other appropriate invitations categories on the Evite site.
“We are very excited to launch our Pet Parties category with these adorable DogTime designs” said Jessica Landy Raymond, vice-president of Product Development for Evite.”We’ve heard many stories from Evite users who have planned or attended pet-inspired occasions–from puppy showers to pet playdates to pet birthday parties, so these invitations are the perfect solution for their needs.Plus, the designs are so cute and clever, we know they will appeal not only to pet owners, but also to party planners just looking for a fun invitation.”
Evite/DogTime Pet Party Invitation Collection:
www.evite.com/app/invitations/gallery/templates.do?theme=pet_parties
Evite/DogTime Pet Party Staff Favorites:
Happy Howl-oween
www.evite.com/app/invitations/create/event.do?isNew=false&template=dogtime_halloween
Birthday Cake
www.evite.com/app/invitations/create/event.do?template=dogtime_birthdaycake
Hang Out
www.evite.com/app/invitations/create/event.do?isNew=false&template=dogtime_hangout
Whine and Cheese:
www.evite.com/app/invitations/create/event.do?isNew=false&template=dogtime_champagnedog
In addition to the Pet Party invitations, Evite has also launched a Pet Party planning page in its Entertaining section, which will soon incorporate additional tips from DogTime’s pet experts.
About Evite
With almost 20 million registered users, Evite (www.evite.com) is the leading online invitation and social event planning service on the Web.Evite helps hosts get their parties started with hundreds of stylish invitation designs that are free and easy to use.Evite facilitates more than 6 million parties, get-togethers and gatherings every year, for which over 200 million, forest-friendly Evite invitations are sent–that’s over 24,000 invitations every hour!In addition to invitations, Evite also offers a wealth of creative party ideas, planning checklists and other tools, which save hosts both time and money.Launched in 1998, Evite is headquartered in Los Angeles and is a wholly-owned, operating business of IAC (Nasdaq: IACI).
About DogTime
DogTime Media (www.dogtimemedia.com) is the country’s largest vertical media network focused exclusively on pets and pet enthusiasts. DogTime Media reaches 8.2 million highly engaged consumers via its network of more than 180 leading pet-focused websites and is anchored by DogTime.com (dogtime.com), the premier destination for dog people.DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country. DogTime Media and DogTime are based in San Francisco, CA.
