Moby knew going in that his restaurant wasn’t going to be a typical business. He wanted to represent veganism as a positive thing. With Mediterranean style dishes, he hoped to promote vegan food as something healthy, tasty, and animal-friendly. He also knew that he wanted to support animal welfare organizations.
Moby has been a long-time fan of animals and promoter of animal welfare. In 2013, he created a music video at Best Friends Animal Society, which featured dogs and cats that were up for adoption. He hoped to get the word out about these adorable animals by using his music. You can check out the video below.
What do you think? Would you like to see more restaurants donating to animal organizations? Do you want to see more artists using their fame to help animals? Let us know in the comments below.