DogTime Media’s Audience Grows to 9.6 Million

Community Anchor DogTime.com a Top 10 Site

SAN FRANCISCO, CA, March 5, 2009–DogTimeMedia.com, today announced that the audience for its vertical media community has grown to a record 9,631,000 unique visitors per month, making it the largest pet entity online, according to the recently released January 2009 comScore Media Metrix report.

Community anchor site DogTime.com has grown to 435,000 unique visitors per month, making it a Top Ten pet site.

Audience engagement has also grown across the DogTime Media Community to 12.2 minutes per visitor, more than on Glam Living, About.com Lifestyle Network, Federated Media’s Family community, Meredith Women’s Network or Blogher.

“We have rolled-up the power of the mid and long-tail pet community to deliver an audience that is three times larger than any other entity in the pet space,” said Trevor Wright, CEO of DogTime Media. “When you combine this with our category leading engagement levels, we have proven the value of tapping into the power of a truly passionate community of consumers.”

The DogTime Media Community now includes more than 250 publisher sites and over 275 pet bloggers, and has attracted a variety of premium endemic and non-endemic advertisers including: Purina, Pedigree, Eukanuba, Frontline, Del Monte, AKC, Hill’s Science Diet, Iams, Wal-Mart, Bissell, Eureka, Dyson, Harper Collins, Paramount Pictures, Bush’s Baked Beans and Toyota.

About DogTime Media:

DogTime Media is the largest vertical media community focused exclusively on pet owners and the $43.5 billion annual pet market spend. DogTime Media reaches 9.6 million monthly users via its network of more than 250 leading pet-focused websites anchored by its own DogTime.com the premier destination for dog owners and over 275 pet bloggers.

DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. Privately-held DogTime Media and DogTime.com are based in San Francisco, CA.