The largest pet vertical community becomes the local play
for pet related news and information
SAN FRANCISCO, Calif. – (March 8, 2011) — DogTime Media, the largest vertical media community focused exclusively on pet enthusiasts, today announced that its audience has grown to an industry leading 40,292,000 unique visitors a month, as reported by comScore Media Metrix1.
As consumers increasingly use technology to find relevant, local news and information, being able to reach the consumer with meaningful and targeted content is becoming more important.
“We are now able to connect shelter animals with potential adopters at a local level, which adds more relevance and value while increasing the likelihood of adoption,” said Trevor Wright, CEO of DogTime Media. “We can’t be more excited to be partnering with over 300 local newspaper websites, such as the Chicago Tribune, LA Times, Boston Globe, Baltimore Sun, Denver Post, and I personally am proud of our local reach into my hometown paper of the Peoria Journal Star.”
DogTime Media recently launched its dog adoption and cat adoption portals in over 380 cities. The Adoptable Dog & Cat Finder Portal, which is integrated within the pet section of a city’s newspaper, allows potential adopters to search for dogs and cats by zip code, dog breed, age, coat length, and even name. Since its launch, potential dog and cat adopters have generated over 8 million pageviews2.
DogTime.com, the anchor site of DogTime Media has continued to be the preferred stop for pet enthusiasts to read the latest dog and cat product reviews and pet news articles by DogTime’s Editor Leslie Smith, and check out the over 2,328 unique breed characteristics on DogTime’s recently updated dog breed center. With 513 pet publishers and 525 pet bloggers within the DogTime Media community, DogTime is able to serve 14.9 million video plays across its network of sites, according to comScore Video Metrix3.
Sources:
1) comScore Media Metrix, 1/11
2) Google Analytics, 1/11
3) comScore Video Metrix, 11/10
About DogTime Media:
DogTime Media is the largest vertical media community focused exclusively on pet owners and the 47.7 billion dollar annual pet market. DogTime Media reaches 40.3 million monthly users via its community of 513 leading pet-focused websites, 525 pet bloggers and more than 3,000 rescue groups, anchored by its own DogTime.com, the premier destination for dog owners.
DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. DogTime Media has donated over $120,000 to pet related caused via it’s Save a Dog and Save a Cat Facebook applications, monthly grants and a variety of other programs. Privately held DogTime Media and DogTime.com are based in San Francisco, Calif.
