DogTime Blog Network Grows to Record 320 Pet Bloggers

Largest Community of Pet Bloggers Offers Deep Engagement

SAN FRANCISCO, CA, March 26, 2009–DogTime Media, the largest vertical media community in the pet market reaching over 9.6 million unique visitors a month1, today announced that it’s DogTime Blog Network <> has grown to include 320 pet bloggers. The aggregated reach of these bloggers approaches 1.2 million unique visitors.

Bloggers are joining the DogTime Blog Network to benefit from the additional traffic, revenue and content tools that are available to them via DogTime Media. These tools include a Media Center that delivers entertaining, informative and engaging videos, photos and articles, and is easily integrated into their blogs. Also popular is DogTime’s Blog Widget that allows bloggers to share traffic with one another.

“Our blogger community has more than doubled since we launched it in October,” said Trevor Wright, CEO of DogTime Media. “When combined with our unique set of content distribution and user engagement tools that are already deployed across our community of more than 250 pet publisher sites we are in the unique position to support our advertiser’s marketing objectives throughout the entire consumer purchase cycle.”

In addition to highly targeted banner campaigns, the DogTime Blog Network provides advertisers with the opportunity to distribute sponsored content, leverage consumer engagement promotions, generate viral “buzz”, and activate the most influential bloggers in the community to initiate a conversation amongst their followers.

DogTime Media works with a wide variety of premium advertisers, including: Purina, Pedigree, Eukanuba, Frontline, Fresh Step, Del Monte, AKC, Hill’s Science Diet, Iams, Wal-Mart, Bissell, Eureka, Dyson, Harper Collins, Paramount Pictures, 20th Century Fox, Weight Watchers, Bayer, Bush’s Baked Beans and Toyota.

About DogTime Media:

DogTime Media <> is the largest vertical media community focused exclusively on pet owners and the $43.5 billion annual pet market spend. DogTime Media reaches 9.6 million monthly users via its network of more than 250 leading pet-focused websites anchored by its own the premier destination for dog owners <> and over 320 pet bloggers.

DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. Privately-held DogTime Media and are based in San Francisco, CA.

1) Media Metrix 2.0, comScore Inc., 1/09