SAN FRANCISCO, CA, October 1, 2008–DogTime.com, the largest vertical media network in the pet market, today announced the launch of the DogTime Blog Network, the largest network of pet related blogs.
More than 106 pet bloggers have signed-up to be part of the DogTime Blog Network. Hand picked as the most entertaining, informative and knowledgeable pet blogs, they embody the deep passion and love for pets that is shared by the 8.2 million visitors1 to the DogTime Media Network of 180 pet related sites.
Response from the pet blogging community has been overwhelmingly positive. “We just checked out your site & blog and absolutely love it,” said Darrin & Josy of www.mycutepetpics.com. “We are so excited to be part of the DogTime Blog Network. We love the fact that DogTime is doing so much to help our fury little friends through animal welfare, awareness and adoptions. We can do great things when our hearts are full of such passion.”
By becoming part of the DogTime Blog Network these bloggers will have the opportunity to drive more pet enthusiasts to their blogs and to share in ad revenue from premium brand advertisers.
“Glam, Federated Media and BlogHer are nice horizontal blog networks, but to tap the real power of bloggers we go vertical to reach the passionate brand influencers,” said Trevor Wright, CEO of DogTime Media. “This is a watershed moment that defines the true power of a vertical media network and sets DogTime Media apart from the dying model of ad networks.”
DogTime has developed a proprietary technology that enables the efficient deployment of a suite of sophisticated content integration tools across the DogTime Media Network. “We’ve focused the power of over one hundred of the most active pet bloggers to provide a platform for both brand integration and maximum ROI, a combination that is core to the vertical media network value proposition,” continued Wright. “This is just the beginning for DogTime Media.”
About DogTime:
DogTime Media is the country’s largest vertical media network focused exclusively on pets and pet enthusiasts. DogTime Media reaches 8.2 million1 highly engaged consumers via its network of more than 180 leading pet-focused websites and is anchored by DogTime.com, the premier destination for dog people. DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country. DogTime Media and DogTime are based in San Francisco, CA.
