DogTime Media Audience Grows to 55 Million

Mobile Users Driving Up Engagement and Affluence Scores

SAN FRANCISCO, Calif. – (December 11, 2012) — DogTime Media, the largest vertical media community focused exclusively on pet enthusiasts, today announced that it has extended its leadership position in the online pet space by growing its audience to 54,978,000 unique visitors a month, as reported by comScore Media Metrix, November 2012.

Audience growth is attributed to an increase in the number of publishers and bloggers joining the DogTime Media community as well as significant growth in the number of mobile users accessing pet content over the last 6 months.

“We’ve seen the number of mobile visitors accessing our content climb steadily over the last two quarters,” said DogTime CEO Simon Tonner. “We’re seeing increases in page views, time spent and visits per month, as well as a 30% jump in average household income.”

The DogTime Media community has grown to 1,155 pet focused publishers and bloggers, and more than 3,000 shelters and rescues.

DogTime Media provides integrated advertising solutions to leading brands in both the pet and lifestyle categories, including mobile, video, social, and content distribution – all amplified by an industry leading reach.

About DogTime Media:

DogTime Media is the largest vertical media community focused exclusively on pet owners and the $53 billion pet market. DogTime Media reaches 55 million monthly users via its community of 545 leading pet-focused websites, 610 pet bloggers and more than 3,000 rescue groups, anchored by its own and

DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. DogTime Media has donated over $275,000 to pet related causes through monthly grants and a variety of other programs. Privately held DogTime Media is based in San Francisco, Calif.

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