DogTime Media Audience Surpasses 50 Million

Original Content Creation Drives Growth of Largest Pet Community

SAN FRANCISCO, Calif. – (February 23, 2012) — DogTime Media, the largest vertical media community focused exclusively on pet enthusiasts, today announced that it has extended its leadership of the online pet space by growing its audience to 50,100,000 unique visitors a month, as reported by comScore Media Metrix(1), January 2012.

The DogTime Media community has grown into the largest audience of pet owners on the Internet through deep partnerships with over 1,090 pet focused publishers and bloggers, and more than 3,000 shelters and rescues.

“The heart of our growth is our ongoing investment in the creation of original and authoritative content,” said Simon Tonner, President of DogTime Media. “Our unique ability to share the power of this content with our publishing partners is driving value for both pet owners and advertisers.”

DogTime Media has been supported by the leading pet and lifestyle brands and has made donations of more than $250,000 to non-profit animal shelters and rescues.

Source: 1) comScore Media Metrix, 01/12

About DogTime Media:

DogTime Mediais the largest vertical media community focused exclusively on pet owners and the 50 billion dollar annual pet market. DogTime Media reaches 50.1 million monthly users via its community of 525 leading pet-focused websites, 565 pet bloggers and more than 3,000 rescue groups, anchored by its own and

DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. DogTime Media has donated over $250,000 to pet related causes via its Save a Dog and Save a Cat Facebook applications, monthly grants and a variety of other programs. Privately held DogTime Media is based in San Francisco, Calif.