Over the past three decades, pet ownership in the U.S. has grown significantly. Unsurprisingly, dogs lead the pack as the most popular pets. Pups reside in 66% of U.S. households (86.9 million homes) as of 2023, according to Forbes. This rise in pet ownership has paved the way for a new breed of influencers – dog influencers! These incredible canines have amassed large followings on social media platforms such as Instagram.
In recent years, pets have become a staple in advertising, with heartwarming commercials like Amazon’s highest-rated tech Super Bowl ad featuring a lonely dog. Dogs even have their own annual Puppy Bowl event on Animal Planet, featuring puppies from different shelters and rescue organizations.
With high engagement rates, these dog influencers have carved out a niche in the influencer marketing industry.
Instagram’s top dog influencers
Recent research has unveiled the most financially successful dog influencers on social media. These findings may motivate you to improve your pet’s on-camera abilities and social media presence.
The research, conducted by Printed Pet Memories, examined the social media profiles of popular influencer dogs. They utilized an Influencer Marketing Calculator. This tool determined the dogs with the most influential social media presence. Also, it estimated how much these dog influencers could earn per sponsored Instagram post if they collaborated with brands on the platform.
“We are thrilled to see the impact these top dog influencers are having on social media. Their ability to earn thousands of dollars from a single post is a testament to the strong bond between pets and their human companions,” Thomas Phillips, the founder and CEO of Printed Pet Memories, said in a press release. “It’s incredible to witness the growing popularity of pet influencers, and we believe it signifies a bright future for the pet industry as a whole.”
Without further ado, here are the top dog influencers on Instagram.
@Jiffpom
Jiffpom is a beloved Pomeranian with 9 million Instagram followers. He has emerged as the highest-earning dog influencer on social media. What’s more, he holds two Guinness World Records for his speed. Also, he has made several big media appearances, including one in Katy Perry’s “Dark Horse” music video. This adorable canine could demand an estimated $31,433 per sponsored post.
@itsdougthepug
Doug the Pug is among the most notorious pups in the world. He’s amassed around 4 million followers on Instagram and over 1 billion video views. His impressive resume includes a Super Bowl commercial and a role in an Academy Award-nominated film. Also, Katy Perry, Fall Out Boy, and DNCE have all included him in music video cameos. Finally, he co-wrote a New York Times bestseller and modeled for a calendar. And while he sure seems to have the world by the tail, he’s happiest just being himself — laid-back and loveable Doug. This pooch could demand an estimated $12,220 per sponsored post.
@tuckerbudzyn
Meet the adorable Golden Retriever who has amassed over 3 million followers on Instagram! This American canine internet personality rose to fame as a puppy in 2018. Then, he tied the knot with another Golden Retriever named Journee in 2019. Now, the couple creates content with their biological son, Todd. This pooch could demand an estimated $11,366 per sponsored post.
Does your dog have what it takes to be an influencer?
Undoubtedly, these top-dog influencers have captured the hearts of millions and turned their social media presence into lucrative opportunities. If you’re a proud pet owner who’s sick of their day job, you might want to start thinking about how to make your furry friend the next Instagram sensation!
Printed Pet Memories assisted in the creation of this article.
