Key ingredient for a successful Super Bowl commercial: Puppies

With commercials running upward of $4 million for 30 seconds of air during the Super Bowl, perspective advertisers must put their best creative foot forward. No stranger to providing eye-catching ads during the big game is Volkswagen, and the company claims to have the winning formula for a killer Super Bowl commercial that includes celebrities, groin hits, and puppies (among other ingredients). Take a look:

This commercial will not air during the big game; it is merely a teaser for one that will air during Super Bowl XLVIII. As the final screen says, “We’re working on it.”