A Golden Retriever named Bruce just turned a simple ear rub into a full, dramatic journey, and viewers cannot get enough of it. The short video, shared on Instagram, captures what the owner jokingly calls the three unmistakable stages of ear rub enjoyment, and Bruce performs each one with clarity. From pure bliss to total confusion, the clip proves that dogs don’t need words to express exactly how they feel.
Golden Retriever has 3 stages of ear rub enjoyment in cute video
The video opens with Bruce leaning into the ear rub, eyes soft, mouth relaxed, and expression completely content. His face says it all. The text overlay labels the moment perfectly: “Ohh dis is niceee.” Then everything changes. The ear rub pauses, and Bruce immediately shifts gears. His eyes open wider, his head lifts, and his face fills with concern. The overlay captures his exact thought process: “What happened? Quick rest break?”
When the rub doesn’t continue, Bruce reaches peak confusion. His nostrils flare, his teeth peek out, and his expression turns into anger. The final overlay seals the moment: “You cannot be srsly done already.” It’s this last reaction, paired with the caption “The teefs.. the nostrils… the confusion,” that has viewers laughing the hardest.
Fans quickly flooded the comments with love for Bruce and his expressive reactions. One viewer wrote, “I get such enjoyment watching these Bruce videos! He’s the goodest boy!!” Another joked, “What wrong with your hand… you tired already?” One viewer commented, “He’s so lovely to watch love him.”
The video was shared by @san_diego_bruce, a popular Instagram account dedicated to Bruce, a Golden Retriever based in San Diego. The account currently features 664 posts and boasts an impressive 179,000 followers, with 1,592 accounts followed. Bruce’s bio proudly describes him as a “Golden Retriever getting floofier by the day,” which perfectly matches his expressive personality and viral charm.
