A Labrador with a reputation for chaos and charm has gone viral after turning a simple cardboard box into an unexpectedly soothing and hilarious ASMR moment. The video, shared by the Instagram account @hemi.the.wrecking.ball, shows Hemi, a chocolate Labrador from Washington state, fully locked into his self-assigned mission: methodically chewing through a box with total focus and zero distractions.
Labrador delivers perfect ASMR content as he chews a box
What starts as casual curiosity quickly turns into a full-scale chewing operation, complete with crisp cardboard crunches that viewers say are oddly satisfying to watch and listen to. In the clip, Hemi settles in comfortably and goes to work on the box as if it were his personal project. He grips the cardboard with precision, chews slowly, and pauses just long enough to reposition before continuing again.
Hemi’s owner captioned the post with laughter, writing that it was the hardest they had laughed in a long time and adding that Hemi “cracks me up.” The internet agreed. Viewers flooded the comments with love and amusement.
Many praised the video for being strangely relaxing, while others joked, “Omg I’m cackling lmfao the teeths.” One fan called it “perfect ASMR,” while another said, “Never a dull moment!!!” Several viewers pointed out, “Do you feel boxed in, covered over, confined, or stuck? No worries! Hemi to the rescue!!”
Hemi is more than just a box-chewing sensation. His Instagram profile, @hemi.the.wrecking.ball, boasts over 6.2K followers, with more than 740 posts documenting his daily adventures. According to his bio, Hemi is a chocolate Labrador from Washington state who lives by the motto: “Why go around when you can go through?” The video has garnered over 1.5 million views, more than 7,500 likes, and hundreds of comments. His page regularly features playful moments, high-energy antics, and the lovable chaos that earned him his nickname.
