In the U.K., a startup called Joipaw is creating video games, but for dogs.
While still in its prototype phase, Joipaw proposes that their games might actually have a positive effect on dogs’ brains. Using a saliva-resistant touch screen, dogs use their snouts as a ‘controller’ and get treats for each win. Additionally, dogs can use a motion-sensitive collar for a more immersive experience.
Although it may seem like a novelty, the company is seriously invested in its product. According to co-founder Dersim Avdar, the concept seeks to solve a common dog parent issue. When Avdar and his wife noticed that their pup, Kawet, needed more attention than they could give, a lightbulb went off in his head.
Soon afterward, Avdar read about a study where researchers tested similar games on dogs — and some wolves. In that study, researchers found the games held potential benefits for aging dogs’ brains. Speaking with Axios, Avdar said, “I’m taking the torch that these researchers lit and bringing it further.” However, Avdar notes that the games are not meant to completely replace quality time with your pup.
Are Video Games Good for Dogs?
While Joipaw might be stepping into new territory here, there is some good science backing up their claims. Clara Mancini, the company’s science advisor and a computer-animal interaction professor at The Open University, says current research is “very promising.”
More specifically, Mancini says one of the benefits of video games is the idea of progression. Unlike physical toys, games can become harder as dogs get better, thereby increasing stimulation. Additionally, Mancini believes the games could help enrich the lives of dogs with dementia, or shelter dogs.
Hopefully, Joipaw will soon be purchasable. In the meantime, Avdar says there’s no timeline for the production, but he’s hopeful. Eventually, he says, they may even include a leaderboard for the dogs. “I can totally imagine dog esports,” he says.
