If there’s one thing you can count on in life, it’s a Golden Retriever losing his mind over food — and Bruce’s doing exactly that. Shared by his human on @san_diego_bruce, this short clip captures pure, unfiltered excitement over something as simple as lunch.
Before the bowl even comes into view, you can hear the cheerful jingling, jangling of his collar — it’s like a built-in soundtrack to his anticipation. His tail’s going wild, his paws shuffle like he’s doing a happy dance, and his head does these quick little bobs that are both hilarious and heart-melting. His mom teases, “Are you sure you want it?” and Bruce’s body language answers that question.
Owner shows Golden Retriever’s adorable reaction to food
This video has become an instant crowd-pleaser online, getting thousands of likes and spreading smiles across Instagram. In it, Bruce’s mom pulls out a bowl of kibble from under the kitchen counter, setting off a frenzy of movements that can only be described as joyful. His collar jingles, and he shuffles backwards in a clumsy, giddy dance. It’s as if he’s trying to keep it together… but nope, totally failing at it.
When his mom teases again — “But are you sure you want this?” — Bruce responds with a confident nod that says, “Obviously!” And the moment she says “okay,” all bets are off. He bounces, spins, and nearly takes off before remembering to sit and wait for her cue. Once she gives the final “okay,” Bruce dives right in, tail still wagging at full speed.
The post’s caption, “It looks even more delicious than it did this morning at breakfast,” sums up the moment perfectly. Fans couldn’t get enough — one wrote, “His eyes!” while another joked, “What if one day he says no??” With over 2,000 likes (and a previous food-dance video that hit 1.7 million), Bruce might just be the most enthusiastic diner on Instagram.
