According to USA Today’s Ad Meter of almost 7,000 consumers, Budweiser’s “Lost Dog” Super Bowl XLIX commercial was the most popular of the 61 that aired.
Update: With all the resources that go into producing a Super Bowl commercial, a little common sense would be a key ingredient; not so with GoDaddy's “Journey Home.”
Last week, I couldn’t go to cnn.com without seeing the link to the awful story about Bob Parsons, CEO of GoDaddy. Parsons hunts wild elephants for sport and decided to capture his latest exploit on video. If his intent was to shock, horrify, or otherwise “impress” viewers, Parsons succeeded. The footage he sent around […]