DogTime.com and Dogtime Media offer the convenience of an ad network combined with the targeting and personalization of buying from a top family lifestyle website.
We help you better engage with your consumer with:
- Condition & demographic targeting
- Integrated content
- Widget, quiz, and tool sponsorship
- Custom, stand-alone emails
- Newsletter sponsorships
- Custom Solutions
DogTime.com and DogTime Media are fully compliant with Internet Advertising Bureau (IAB) guidelines. By allowing advertisers to develop consistent content acceptable to many leading publishers, and create efficiency in the ad creation and media buying process, we are able to improve interactive advertising across the pet enthusiast marketplace.
| Ad Unit | Location on Page | Dimensions | Max. File Size | Accepted File Types |
|---|---|---|---|---|
| Leaderboard | Top | 728 x 90 | 25 KB for GIFs/JPGs 40 KB for Rich Media | GIF, JPG, HTML Rich Media |
| Skyscraper | Left nav | 160 x 600 Smaller sizes also accepted | 25 KB for GIFs/JPGs 40 KB for Rich Media | GIF, JPG, HTML Rich Media |
| Rectangle | Right | 300 x 250 | 25 KB for GIFs/JPGs 40 KB for Rich Media | GIF, JPG, HTML Rich Media |
 |  | |||
Diagram of IAB units
Flash/Rich Media Banners
- Flash 8 is accepted.
- The maximum size for a GIF/JPG is 25k, the maximum size for Rich Media is 40k.
- All Flash creatives hosted by DogTime Media must be accompanied with backup creative (gif, jpg, etc).
- Flash files must be coded for proper click and impression tracking on Zedo, our ad serving tool.
- DoubleClick Motif, PointRoll, Viewpoint (Unicast) EyeBlaster, Klipmart, and EyeWonder are all accepted types for Rich Media.
- Initial Load/KB–35K
- Subsequent Load/KB–100K ?Backup Gif Size–30K
- Requirements for Audio–User initiated
- Requirements for Video–up to 30 seconds
- Loop count–3 seconds
- We work with most rich media providers
Expandable Ads
- Expandable ad units appear in current ad positions. These ads can include the following, but are not limited to: additional information, dynamic data, video streaming, data collection, and interactive games.
- All expandable units must be built and served by a DogTime Media approved Rich Media vendor.
- Panel initiation:
- The action that causes the panel to expand must also cause the panel to retract.
- Mouse over/off: When a user passes the mouse over a creative, the panel expands; or retracts when the mouse is removed.
- Click open/close: The creative can be set to expand or retract when the user clicks clearly marked buttons.
- Users click on creative to initiate audio
SPECIFICATIONS
| Initial WxH | Panel WxH | Full Expanded WxH | ALT ImageMax File Size | Initial DownloadMad File Size | Max # of Panels | Max Weight per panel | Panel Expansion Direction |
|---|---|---|---|---|---|---|---|
| 160×600 | 300×600 | 460×600 | 20k | 40k | 4 | 60k | Right |
| 300×250 | 260×300 | 560×300 | 20k | 40k | 4 | 60k | Down |
| 728×90 | 728×225 | 728×315 | 20k | 40k | 4 | 60k | Down |
| | ||||||
TARGETING
- Destination
- Content
- Geo
- Keyword
- Textlink
- Time
ADVERTISERS
We can deliver your message based on:
- Content on a page
- Pixel Conversion Tracking
- Full day/part-time day
- Frequency of visits
- Customized placements
- Targeted text links
With over 550 pet enthusiast sites in our network and 325 pet blogs, our reach gives you the kind of flexibility in ad placements that makes it seem as if you’re dealing with each publisher individually. Furthermore, our audience allows us to create custom unique ad programs. Whether it’s site-specific, Run of Network, integrated content, geo-targeted, or custom solutions, DogTime.com and DogTime Media provide access to the best pet enthusiast sites in one simple media buy.
DogTime is also pleased to offer creative services for clients who need assistance in creating advertising or strategic targeting, scheduling, and network placements.
To request a media kit or for more information on advertising with DogTime, please contact us today.
