New Site Anchors a Community of Over 16 Million Cat Lovers
SAN FRANCISCO, Calif. – (August 2, 2011) – DogTime Media, the largest vertical media community focused exclusively on pet owners, today announced the launch of CatTime.com, the premier site for cat owners seeking authoritative advice, expert opinions, current news, and adoption connections, along with entertaining cat articles, videos, photos, and a thriving community of cat owners.
CatTime.comwill anchor DogTime Media’s channel of cat focused publishers and bloggers that serve an audience of 16 million cat owners1. The site launched with hundreds of original pages of cat related content provided by CatTime editors, CatTime experts, content partner PetMD, and respected authorities across the DogTime Media community of cat content publishers.
“We’ve been connecting with cat owners for years now,” said DogTime Media CEO, Trevor Wright. “Nearly one-out-of-two pet owners share their homes with both a dog and a cat, and they are turning to the Internet for knowledge in record numbers. But there are also some important differences between dog and cat owners, and CatTime.com embraces those differences.”
According to the most recent APPA National Pet Owners Survey 46% of cat owners also own a dog. However the number of cat owners is growing faster than the number of dog owners, with 38.9 million U.S. households owning cats. The Internet is the fastest growing source for cat information according to the Survey2.
CatTime.comis integrated with the popular Facebook® application Save a Catwhich has become a rallying point for an active community of cat lovers sharing news about shelter cats and driving donations for shelters nationwide.
Sources: 1) comScore 2011, 2) APPA National Pet Owners Survey 2011-2012
About DogTime Media:
DogTime Mediais the largest vertical media community focused exclusively on pet owners and the 50 billion dollar annual pet market. DogTime Media reaches 40.3 million monthly users via its community of 525 leading pet-focused websites, 565 pet bloggers and more than 3,000 rescue groups, anchored by its own DogTime.com, the premier destination for dog owners, and CatTime.com, the premier site for cat owners.
DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. DogTime Media has donated over $240,000 to pet related caused via its Save a Dog and Save a CatFacebook® applications, monthly grants and a variety of other programs. Privately held DogTime Media, DogTime.com and CatTime.com are based in San Francisco, Calif.