DogTime Media Partners with Pet Airways to Increase Dog Adoptions

Adoption Searches Can Be Extended by Working with Pet Airways
to Fly Adopted Dogs to their New Owners

SAN FRANCISCO, CA, May 5, 2009–DogTime Media <http://dogtimemedia.com>, the largest community of pet-oriented websites, today announced that it is partnering with Pet Airways <http://www.petairways.com> to extend the reach of their DogFinder adoption program.

Over 30,000 potential dog adopters use DogTime’s DogFinder <http://dogtime.com/finder/> search tool each month to find a dog. The average search radius is 50 miles from their location. Now adopters are able to extend their search by using Pet Airways’ coast-to-coast service and have Pet Airways deliver their new dog to them, thereby increasing the number of dogs adopted.

“There is a misconception that the choice of dogs available for adoption is limited to perhaps older dogs or mixed breeds,” said Trevor Wright, CEO of DogTime Media. “This is simply not the case and by partnering with Pet Airways we are able to extend the search area to nearly the entire country, making it possible for an adopter to find the dog of their dreams and have it flown to them in comfort and safely.”

With flights scheduled to start on July 14, 2009, Pet Airways is the first pet-only airline to be designed with the comfort and safety of pets in mind. While being transported, animals fly in the main cabin, not the cargo hold. Initially serving five cities–New York, Washington D.C., Chicago, Denver, and Los Angeles, Pet Airways plans to expand to additional metropolitan areas to serve the needs of “pawsengers” nationwide.

“By partnering with DogTime we are able to help save more dogs in more cities across the country,” said Dan Wiesel, President/CEO of Pet Airways. “Currently, most pets traveling by air are transported in the cargo hold and are handled as baggage. The experience is frightening to the pets, and can cause severe emotional and physical harm, even death. This is not what most pet owners want to subject their pets to, but they have had no other choice, until now.”

About DogTime Media:

DogTime Media <http://dogtimemedia.com/> is the largest vertical media community focused exclusively on pet owners and the $43.5 billion annual pet market spend. DogTime Media reaches 13.7 million monthly users via its network of more than 350 leading pet-focused websites anchored by its own DogTime.com the premier destination for dog owners <http://dogtime.com/> and over 349 pet bloggers.

DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. Privately held DogTime Media and DogTime.com are based in San Francisco, CA.

About Pet Airways:

Founded in 2005 by Dan Wiesel and Alysa Binder, Pet Airways <http://www.petairways.com> was created to provide a safe and comfortable solution for the transportation of pets. Inspiration for the concept came from difficulties encountered when transporting Zoe, their Jack Russell Terrier, across the country.