SAN FRANCISCO, CA, February 10, 2009–DogTimeMedia.com <http://dogtimemedia.com>, today announced that the audience for its vertical media network has grown to a record 8,528,000 unique visitors per month, according to the December 2008 comScore Media Metrix report.
Visitors to DogTime Media’s sites, primarily women aged 25-54, spend an average of 5.8 minutes per visit, which is more than double the time spent on BlogHer, Glam Living or Federated Media’s Lifestyle channel, according to the report.
“By reaching women through their love for their animals we tend to engage them longer and at a deeper level than most other women’s content,” said Trevor Wright, CEO of DogTime Media. “As a result we are able to offer advertisers a unique tool set for reaching women including our proprietary content distribution venues, syndicated promotions, blog network programs, vertical chat events, and targeted media campaigns.”
DogTime Media’s high level of consumer engagement has attracted premium advertisers from both pet and non-pet related product categories, such as: Purina, Pedigree, Eukanuba, Frontline, Mars, Del Monte, AKC, Hill’s Science Diet, Iams, Wal-Mart, Bissell, Eureka, Dyson, Harper Collins, Paramount, Bush’s Baked Beans and Toyota.
About DogTime Media:
DogTime Mediahttp://dogtimemedia.com <http://dogtimemedia.com/>) is the country’s largest vertical media community focused exclusively on pet owners and the $43.5 billion annual pet market spend. DogTime Media reaches 8.5 million monthly users via its network of more than 250 leading pet-focused websites anchored by its own DogTime.com the premier destination for dog owners (http://dogtime.com <http://dogtime.com/>) and over 240 pet bloggers.
DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. Privately-held DogTime Media and DogTime.com are based in San Francisco, CA.