Vertical Media Network Ranks #1, Grows to 142 Pet Enthusiast Sites
SAN FRANCISCO, CA, June 13, 2008–DogTimeMedia.com, announced the reach of its vertical media network has grown to 8,178,000 unique visitors per month, according to the May 2008 comScore Media Metrix report released today.
The latest ranking makes DogTime Media the largest pet-focused vertical media network in the country. DogTime Media also announced that its network has grown to include 142 partner pet enthusiast sites.
The report also shows that nearly 60% of visitors to DogTime Media Network are women, the majority of whom are ages 35 to 49. Just over half (59.7%) have children and the average household income for the Network is $84,000.
“By developing deeper connections with our publishing partners DogTime Media can consistently deliver higher value for our advertisers,” said Trevor Wright, CEO of DogTime Media. “Our relationship with the mid- and long-tail sites in the pet market provides a uniquely fertile environment for a wide variety of advertisers.”
DogTime Media has attracted a range of premium brand advertisers, including: Purina, Frontline, Meow Mix, AKC, Hill’s Science Diet, Bissell, Eureka, Harper Collins and Bush’s Baked Beans.
DogTime Media also offers advertisers a selection of valuable sponsorship programs that deliver a unique set of highly engaged pet enthusiasts, including: user photo and video contests, sweepstakes, newsletters, widgets, and email promotions.
DogTime Media is the country’s largest vertical media network focused exclusively on pets and pet enthusiasts. DogTime Media reaches over 12 million highly engaged consumers via its network of more than 100 leading pet-focused websites and is anchored by DogTime.com, the premier destination for dog people. DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country. DogTime Media and DogTime are based in San Francisco, CA.