Carrie Underwood and Pedigree team up on behalf of shelter animals

Thursday March 31st, 2011

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Country music superstar Carrie Underwood elicits applause wherever she goes. And the millions of homeless animals in this country could really use a hand. That's why Underwood has teamed up with the PEDIGREE® Adoption Drive: to help dogs in need through a variety of efforts that help generate awareness, food and funding.

This is the sixth annual PEDIGREE® Adoption Drive, the brand with a reputation for caring as much about animals as it does about selling dog food. And this year, they've set up a Facebook page to help generate awareness for the drive. It works like this: For every new fan of the PEDIGREE® Adoption Drive on Facebook, PEDIGREE® Brand will donate a bowl of food to shelter dogs around the country. [link to FB page]

Fans can even go a step further by donating money, searching for adoptable dogs, or getting information about volunteering at a local shelter while on the page. Plus, they can view a personal message from Underwood herself.

The decision to partner with the singer was a natural. She's spent her entire life around animals, growing up on a farm in Oklahoma before landing in the musical spotlight. Since her American Idol victory in 2005, she's used her fame to promote spay/neuter, adoption, and responsible pet ownership.

"I can't imagine life without my dog, Ace," the singer said. "I've had a passion for animals my entire life. They're such sweet and gentle souls that love you just because you love them back."

The best part about the PEDIGREE® Adoption Drive is that they do all the work. There's no commitment, financial or otherwise, required by anyone who visits the Facebook page. All you do is "click" to become a fan--truly, a single individual can help make a difference.

Underwood added, "That's why I'm really excited about the opportunity to partner with The PEDIGREE® Adoption Drive to help get other people involved in this important cause. Showing your support is easy, just become a fan, help a dog."

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